iTrend organised and executed the media breakfast "Clouds by rules. Examples, practice, and economics" on behalf of HP and Servionica. In addition to what was widely described as a professionally managed event, iTrend also provided media coverage and a photo report.

Brief

• HP is a well-known multinational information technology corporation that provides hardware, software and services to consumers, small-to-medium businesses and large enterprises.
• Servionica is a service division of I-Teco company that provides a full range of IT-outsourcing services.
• HP and Servionica contacted iTrend to order professional organisation of media breakfast for clients and partners.

Approach

On behalf of HP Corporation and Servionica system integrator iTrend organised a media breakfast "Clouds by rules. Examples, practice, and economics". Media breakfast was aimed to solve major challenges that CIOs of IT&T companies experience today, especially how to use cloud services to optimise business. Check out a brief photo story below.

Our services included:

• Event management. We were responsible for the whole media breakfast organisation, from concept development and execution, guest list management, logistics, registration, and media strategy to post-event evaluation and future recommendations. 
• Communications. We were in charge of event’s media coverage. Promotional features, news, and contributions appeared across top tier media outlets thanks to iTrend.
• Photo report. We prepared the photo report about the whole media breakfast, including shooting, photo editing, and publishing.

Media breakfast participants

Felix Egorov, Technical consultant, HP Russia

More and more guests

Yaroslav Farobin,Head of Cloud services and infrastructure solutions department, Servionica

Handouts

iTrend star team

Alexey Cherevkov, Head of Iaas department, Servionica

Aleksandr Nevinchannuy, Director, basic Microsoft solutions department, Korus Consulting

Results

• The media breakfast was planned in details, smoothly executed and, above all, memorable.
• More than 25 leaders of IT&T industry in Russia attended the event.
• HP and Servionica reported an increase in the number of clients after the event as well as the word of mouth of the companies amongst the target business circles and IT&T media.
• The media coverage reached more than 10 publications in IT&T media outlets.