August 25, 2014

Eight key ingredients to craft the perfect media release  

Medianet have come up with a great recipe of a perfect media release

May 13, 2014

Audience Insights for Facebook Advertising

Facebook launches a new marketing instrument - Audience Insights.

May 12, 2014

Aston Martin Announced an Unusual Deal

Being a celebrity means that you are always opened for advertising opportunities. You may get paid for wearing Lacoste dress to the Coachella Festival or become a member of the coolest Nike society or launch your own perfume line - or you can be James Bond.

May 11, 2014

"I Am Looking @ You, Spencer!"

Yes, you need to have the guts to quit your job. Especially when you don’t have a new one.

April 22, 2014

When Advertising Makes You Cry

Sometimes advertising makes me cry. In a good sense.

April 21, 2014

Can Those Industry Giants Live Without Us?

Couple of days ago Emma Jacobs published an interesting research specially for the Russian outlet - the Vedomosti. It seems that today there are no businesses that exist without the PR practitioners.

April 15, 2014

Life Through Wool

Can you actually shoot a commercial that people would love to watch over and over again? How often do we see advertising that might be call a true art? Is it possible for small companies to advertise smart and with a great idea? Is it necessary to align the brand promotion with the paying capacity of its customers? How can business decide whether to spend budgets on commercials that do not sell, but just promote the brand values? And last, but not least – how to define the impact of brand advertising?

April 10, 2014

Finding Your Way To the Customers

Today we are showing a great example of the development of the paper media – a topic widely discussed during the past five years among the editors, journalists and PR practitioners, who are looking for new cost effective models that save the beauty of the paper as well.