Media events for Medtronic

Medtronic engaged iTrend to manage media events within Cardiostim 2014 XI International Cardiology Congress. iTrend organised the participation of more than 15 journalists, 100 partners and 50 media publications.

Brief

• Medronic is a world leader in medicine technologies which are used by millions of people worldwide to relieve pain, strengthen health, and extend life.
• Medronic engaged iTrend to organise and hold media events on behalf of the company within the large international congress.

Approach

Cardiostim 2014, XI International Congress of Slavic electrical and clinical cardiac electrophysiology, was held on February 24-March 1, 2014 in Saint Petersburg, Russia. It is an annual platform for opinion and experiences exchange that unites international and Russian specialists dealing with the diagnosis and treatment of cardiology health problems. In 2013 Congress was attended by more than 1,700 professionals from Canada, USA, Europe, Russia and CIS.

Medtronic, being a general partner of Cardiostim 2014 conference, challenged iTrend to organise and execute a media event and a symposium for company’s partners.

Media conference. iTrend supported“Medicine of the future: how technology is changing the high standards of healthcare in Russia", the first Medtronic's media conference in St. Petersburg. It was also the first time the results of the Medtronic Reveal efficiency research were presented. This technology helps to diagnose the causes of faints in real time mode. After the conference journalists were invited to visit the company’s stand and take an advantage in networking events.

Symposium. We organised and executed a dinner-symposium for Medtronic’s partners to celebrate one year anniversary of Medtronic CareLink technology in Russia. This innovation helps diabetic patients to track their insulin rate in real-time. iTrend in collaboration with Medtronic itself invited several experienced doctors to showcase clinical cases of successful implementation of CareLink technology.

Our services included:

• Media conference. We were responsible for the whole media support of the conference, including journalists’ list management, logistics, registration, post-event evaluation and future recommendations.
• Symposium. We were responsible for the whole symposium organisation, from concept development and execution, guest list management, logistics, registration, and media strategy to post-event evaluation and future recommendations. 
• Communications. We personally invited journalists who specialise in the medical issues, business and high-tech. Promotional features, news and contributions appeared across top tier media outlets.
• Photo report. We prepared the photo story about the conference, including shooting, photos editing, and publishing. Check it out below.
• Video recording. We created a video overview of the events’ major highlights which can be viewed below.

Results

• The media events were meticulously planned, smoothly executed and, above all, memorable.
• Dinner Symposium was attended by more than 95 company’s partners and media conference – by more than 15 journalists and bloggers.
• The media coverage achieved more than 50 publications in medical and business media outlets.
• The Client expressed gratitude to iTrend team for the flawlessly organised events.