Design Support for Conferences and Corporate Events

iTrend collaborated with The Fair Trade Association of Australia and New Zealand to design the supportive materials for the Fair Trade Futures Conference and Fair Trade Fortnight Event.

The Fair Trade Association of Australia and New Zealand challenged iTrend to support the design of the supportive documentation and materials for the Fair Trade Futures Conference and Fair Trade Fortnight Event.

Brief

  • Fair Trade Association of Australia and New Zealand is a respectable organisation that promotes the values and legacy of the Fair Trade and raises awareness in the society.
  • Fair Trade Association is responsible for two major event in the promotion of the Fair Trade - Fair Trade Futures Conference and Fair Trade Fortnight Event.
  • iTrend was chalenged to develop a new unique branding for the Fair Trade Fortnigh and the visual guidelines for the Conference.

Approach

iTrend created the logo and developed the guidelines that align with the purpose of the Fair Trade activities and cherish the light and positive approach of the organisation. We also kept the main colours and shades of the Fair Trade guidelines and website to keep consistency and philosophy.

Our services included:

  • Brand development for the Fair Trade Fortnight Event.

  • Fair Trade Fortnight program design.

  • The Future of The Fair Trade Conference e-mail signature banner.

  • Designs for The Fair Trade Conference page of the external ticketing website.

Results

Attractive and professional design for both events.