Logo design for a startup
realunreal engaged iTrend to develop a logo that will reflect startup’s major development. We created a neat and energetic calligraphic mark based on ideas of reality with expanded horizons that has given the team of realunreal a strong and distinct identity to work with.
Brief
- realunreal is a software innovative startup that uses AR (Augmented Reality) technologies. One of the newest company’s developments is an online guide for travelers in which augmented reality demonstrates the most complete picture of a specific place.
- realunreal asked iTrend to create a logo that will reflect startup’s major development.
Approach
Focusing on a limited yet powerful mono colour font, we developed a neat and energetic logo to communicate a message to a multi-lingual global audience. It is based on ideas of reality with expanded horizons and “unreal reality”. Check it out below.
Results
The logo design has given the team of realunreal a strong and distinct identity to work with as they seek to increase the company’s profile.
