April 22, 2014

When Advertising Makes You Cry

Sometimes advertising makes me cry. In a good sense. Today I almost shed a tear while watching the new Macca's 1 million video for their new digital campaign developed by OMD World. McDonalds reached 1 million followers on Facebook and decided to celebrate this important milestone with a funky and cheeky video, where they praise everyone, who ever “liked”, “disliked”, “commented” and “shared”. 

You see, Australia is all about community. Community gatherings, community opinions, community leaders and community relationships. So, why not extrapolate these values and traditions on the digital space, where people as well build communities, exchange their opinions, form the groups, solve their problems and share their beautiful and ugly experiences. Say, their Macca's experience. And like in every community or family Macca's people have good and bad times, feel happy and disappointed, sometimes argue or show love. But all these experiences are dear and valuable for McDonalds as they help the company to get better, to listen to their customers, to improve the service and just to communicate with their lovers. Moreover, McDonalds wants to make sure that its Facebook readers understand that they are always heard.

And that’s what makes me cry and applaude. I know it is all about the business and the revenue. But seeing the business with a human face is so invigorating and inspiring. Well done, Macca's and OMD World, good job!

About the video on AdNews.com.

Irina Aristova

More than 10 years' experience in the field of communications, public relations, corporate social responsibility, social media and promotion.

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